How To Launch a Music Startup: Establishing Key Metrics

How To Launch a Music Startup: Establishing Key Metrics

This post is part of the How To Launch a Music Startup series by Brenden Mulligan, which focuses on building a company that creates online products for musicians. Mulligan founded ArtistData, which was recently acquired by Sonicbids, and can be found on Twitter at @bmull.

Before starting this series off, I thought it'd be useful to lay out some fundamental truths I believe exist which have an enormous effect on the potential success of building a product to sell to artists. I wanted to bring this up immediately because I thought getting the conversation going in the comments now would influence how the rest of the series is laid out.

There are three metrics of a business's foundation/plan that investors like to know when looking at a potential return on investment: market size, willingness to pay, and exit potential. These are important to think about beforehand because they're generally tangible and based off of known numbers or historical performance. The quick overview:

• MARKET SIZE: How many musicians are there? Of these, which are relevant (potential customers?). This number is incredibly important to establish up front, because it shows you how big your customer base can be, which helps you make the decision of whether investing in building a product for them is worth it.

• WILLINGNESS TO PAY: What is the likelihood the market you are targeting is willing to open their wallets and hand you money. If they are willing to pay, how much? Are these $2/month customers or $200/month customers? If it varies, what percentage are willing to pay a lot vs. a little? This number is important because combined with the Market Size metric, it will show you how much revenue you can expect to generate if you do your job right.

• EXIT POTENTIAL: How will your shareholders get their money back? If you don't plan on getting investors, this means what's your end game? Are you going to build a business to run for the rest of your life and pay yourself a comfortable salary (investors wont give you money for this) or do you want to sell for hundreds of millions of dollars to Google? This is based on a number of factors, but one great place to look is historical exits from other companies in your market.

So that's the first part of this series. Regardless of your company, if you are building a product for bands to pay for, everyone's answers to these areas will be similar. As we unveil these answers, hopefully people who are interested in starting an artist focused business or raising money for one will have some research done for them.

from:

http://www.hypebot.com/hypebot/2010/08/how-to-launch-a-music-startup-establishing-key-metrics.html#

ERM in Printing Industry - Conference

Dalam perkembangannya dunia percetakan memerlukan suatu sistem yang terintegrasi dengan baik agar perusahaan percetakan dapat bersaing dengan industri digital. Berikut ini adalah abstrak sebuah makalah pada sebuah conference informasi di Eropa.

Title : Analyzing Effectiveness of Implementing ERP system in Printing Industry

Abstract :

An Enterprise Resource Planning System (ERP System) has the potential to seamlessly integrate various processes and functions of an organisation, and generate a comprehensive picture of the entire company. The printing industry of Pakistan is currently at a state of decline. Traditional methods of doing business are too slow for the industry which is trying to compete against electronic publishing. Hence this industry can be an ideal target to become re-organised and re-structured through ERP. This paper addresses the challenges in ERP adoption faced by typical business units through the case study of 5 major large scale printing organizations in Pakistan and explores possible advantages that ERP systems can bring to this industry. There has been one previous attempt in Pakistan to restructure the largest printing press by introducing SAP, which failed due to lack of technical expertise and a well planned training support. In this paper we attempt to draw on the approaches deployed in ERP implementations in other sectors, which have been successful and examine the extent to which this can be adapted in the printing industry, which modules should be prioritised and what how effective would each module be.

The Paper can be Download here

Rating vs Index vs Quality

Rating TV

Definisi
Rating TV adalah suatu nilai ukur yang menjelaskan presentase berapa banyak orang yang menonton tv pada saat tertentu dari populasi orang yang menonton TV. Contohnya Rating suatu acara 'a' sebesar 9,5. Artinya, 9,5 persen orang yang memiliki TV menonton acara tersebut.

Index

Definisi
Suatu nilai ratio antara presentase jumlah suatu penonton TV tertentu dibandingkan dengan presentase jumlah penonton TV tersebut. Contohnya adalah index pemirsa wanita suatu acara 'A' pada hari senin adalah 130. Angka tersebut berarti bahwa 30 persen lebih acara tersebut dilihat oleh pemirsa wanita. Tetapi jika angkanya adalah 80, maka dari 100 persen, hanya 20 persen pemirsa wanita yang menonton acara tv tersebut.

Tentu saja hal ini dilakukan dengan menggunakan sampling method oleh satu-satunya perusahaan penyedia data media, Nielsen Company.


Permasalahan Industri dan Kualitas Acara

Lingkaran sederhana industri yang ada di Indonesia adalah sebagai berikut, acara tv di produksi -- pihak tv mencari dana -- para pengiklan memberikan dana -- pihak TV memproduksi. Dimana titik utamanya, para pengiklan, mengukur suatu acara tersebut dengan menggunakan Rating. Rating yang dianggap bias ini sudah menjadi penahan para pelaku idealisme untuk menaikkan kualitas acara di industri media ini.

Meski beberapa pengiklan menggunakan data Index sebagai patokan dalam memberikan dana bagi acara TV. Hal ini tidak berpengaruh banyak karena hanya sedikit pelaku iklan yang menggunakan Index.

Tetapi kemudian meskipun terdapat suatu standar penggunaan Index dalam beriklan, yang jadi masalahnya adalah acara yang di produksi merupakan acara yang tidak diketahui standar kualitas layak tontonnya. Hal ini mengakibatkan banyak pengaruh terhadap masyarakat, yang paling bahaya adalah pengaruh buruknya. Banyak lembaga sosial yang memperhatikan hal ini misalnya, remotivi.blogspot.com , Namun hal ini tidak akan berpengaruh jika tidak ada dukungan (lagi-lagi) dari pemerintah.



note:
Namun, apa yang bisa kita lakukan sebagai pelaku real di industri ini? Satu-satunya cara adalah melakukan penelitian secara berkelanjutan mengenai masalah sosial dan bisnis yang sangat jarang menjadi perhatian.
^_^